Lu·dic adj.
Of or relating to play or playfulness. Fun.
see ludicrous, Ludo

Ludic Creative specialises in using theatrical improvisation techniques, to tell stories, develop teams, and to improve communication and people skills.

Improvising skills are business skills. Listening, saying yes to opportunities, going with the flow, breaking the routine, suggesting and offering. As business becomes more and more about client relationships, work relationships and the ways in which we leverage these for fun and profit, improvising becomes more and more relevant to the everyday way we conduct business.

“It's time to rescue humor from its status as mere entertainment and recognize it for what it is — a sophisticated and peculiarly human form of intelligence that can't be replicated by computers and that is becoming increasingly valuable in a high concept, high touch world.” Dan Pink, A Whole New Mind, 2005 p.191