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About us

Who are Ludic Creative?

Ludic Creative specialises in using theatrical improvisation techniques, to tell stories, develop teams, and to improve communication and people skills.

Richard Bennett, Glen Bell and Cindy Tonkin are management consultants from different spheres of the corporate world. We have worked around the globe within Finance, IT and Government sectors.

We met playing in a weekly improvised comedy show which we now direct and produce, Theatresports® Scared Scriptless, an Impro Australia production.

And Yes, we love to travel! While Ludic is Sydney based, we're happy to organise the right people in the right place for you no matter where your conference is.

Who are our clients?

While Ludic Creative is a young business, the principals have extensive corporate backgrounds and have been around for a while. We know the types of places we love to work with, and with whom our style best fits.

You are our client if you want to excel. If you are prepared to try something a little different. If you're available to give us a good briefing so we can tailor our workshops to your needs, rather than our flavour of the month (believe me, we have flavours!).

Why choose us?

You choose Ludic Creative over our competitors for a number of reasons:

  • Business people first, players second
    We understand corporate needs and norms better than our competitors — we are consultants first and players second — and we can source you the right improvisers for your culture, not just the same troupe every time.
  • Fresh talent
    Because we produce and direct a weekly improvised show, we constantly refresh and renew the talent bank and draw upon the latest developments in improvisation technique. This means you get new and interesting workshops, targetted to your needs, not just what we've been giving everyone else.
  • Business—like success criteria
    We analyse what we do and assess it on non-theatrical criteria (e.g. profitability). If the workshop was good, but you didn't meet your outcomes, then we need to work with you to work that out.
  • Understanding the competition
    We know we have competitors. We've watched them work, we've played with them on stage, we've applauded their genius. We also know that they come from a very different background to Ludic Creative. We prize our ability to deliver to deadlines, to cater our products to what you need, not what we want to do, and to meet business outcomes while entertaining.
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